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Solar power has become a cornerstone of Australia’s energy transition, with thousands of households turning to renewable energy to lower their electricity bills and reduce their reliance on the grid. In New South Wales alone, over 188,000 solar panel installations highlight the widespread adoption of solar energy. Yet, the role of solar batteries—a critical component in making the most of solar power—is still evolving, with adoption rates varying significantly across states and territories.

This report examines the factors shaping solar battery uptake between January 2023 and November 2024, offering a detailed look at installation trends, government incentives, energy costs, and solar resources. By comparing adoption rates across the country, we identify where the greatest opportunities lie and explore the challenges that need to be addressed.

From the leading adoption rates in the Northern Territory to the untapped potential in New South Wales and Queensland, this report provides actionable insights for decision-makers and consumers alike. It’s a comprehensive guide to understanding what’s driving solar battery adoption—and what can be done to accelerate it.

Adoption Trends: Solar Panel vs Battery Installation Ratios

Australia’s solar adoption scenario reveals an intriguing disparity between the number of solar panel installations and the uptake of solar batteries across states and territories between January 2023 and November 2024. While the integration of solar panels is widespread, battery adoption remains comparatively low in most regions.

  • NSW: 188,225 solar panels vs 11,431 batteries → 6.1% adoption rate for batteries.
  • ACT: 12,357 solar panels vs 1,313 batteries → 10.6% adoption rate for batteries.
  • VIC: 121,656 solar panels vs 11,569 batteries → 9.5% adoption rate for batteries.
  • QLD: 150,952 solar panels vs 8,907 batteries → 5.9% adoption rate for batteries.
  • SA: 45,950 solar panels vs 9,908 batteries → 21.6% adoption rate for batteries.
  • WA: 65,636 solar panels vs 6,133 batteries → 9.3% adoption rate for batteries.
  • TAS: 10,097 solar panels vs 650 batteries → 6.4% adoption rate for batteries.
  • NT: 2,221 solar panels vs 954 batteries → 43% adoption rate for batteries.

In New South Wales (NSW), 188,225 solar panels have been installed compared to just 11,431 batteries, resulting in a 6.1% adoption rate for batteries. Similarly, Queensland (QLD), with 150,952 solar panels and 8,907 batteries, has a 5.9% adoption rate, the lowest among all states. These figures highlight immense untapped potential in two of the nation’s largest markets for solar energy.

By contrast, the Northern Territory (NT) leads the way, with a staggering 43% adoption rate for batteries, derived from 2,221 solar panels and 954 batteries. This high adoption rate, despite the NT’s smaller population and lower total installations, underscores the region’s strong inclination towards maximising energy independence.

In South Australia (SA), the battery adoption rate stands at 21.6%, with 45,950 solar panels and 9,908 batteries. This success can be attributed to targeted government rebate schemes and the state’s high electricity costs, making batteries an attractive solution for savings and energy stability.

Other states, such as Victoria (VIC) and Western Australia (WA), show moderate battery adoption rates of 9.5% and 9.3%, respectively, with VIC installing 11,569 batteries and WA adding 6,133 batteries. Tasmania (TAS), with its limited solar exposure, has a battery adoption rate of 6.4%, while the Australian Capital Territory (ACT) performs slightly better at 10.6%, with 1,313 batteries installed.

Key Observations

  • The Northern Territory (43%) demonstrates the highest battery adoption rate, showcasing the region’s commitment to energy independence despite fewer solar installations.
  • South Australia (21.6%) follows closely, bolstered by rebate schemes and high energy prices, creating an environment where solar batteries deliver considerable ROI.
  • States such as NSW (6.1%) and QLD (5.9%) lag behind in battery adoption, presenting substantial opportunities for targeted promotion and education on the financial and energy independence benefits of solar storage.

Population and Solar Density

The period between January 2023 and November 2024 highlights a diverse landscape in the distribution of solar panels and batteries across Australia’s states and territories. On a per-capita basis, the Australian Capital Territory (ACT) and South Australia (SA) emerge as leaders in solar panel density, while the Northern Territory (NT) excels in battery adoption.

Highest Density of Solar Panels (per 1,000 residents):

  • ACT: 26 panels/1,000 residents.
  • SA: 24.5 panels/1,000 residents.
  • NT: 4.7 panels/1,000 residents (lowest).

Highest Density of Batteries (per 1,000 residents):

  • NT: 2.0 batteries/1,000 residents (highest).
  • TAS: 1.1 batteries/1,000 residents.
  • WA: 2.1 batteries/1,000 residents.

The ACT boasts the highest density of solar panels, with 26 panels per 1,000 residents, followed closely by SA, with 24.5 panels per 1,000 residents. This high solar panel density reflects these regions’ strong commitment to renewable energy. However, the NT has the lowest solar panel density at just 4.7 panels per 1,000 residents, suggesting room for growth in panel installations.

When it comes to solar battery density, the NT leads with 2.0 batteries per 1,000 residents, followed by Tasmania (TAS) at 1.1 batteries per 1,000 residents, and Western Australia (WA) at 2.1 batteries per 1,000 residents. These figures highlight the NT’s focus on battery storage as a complementary solution to solar panels.

Insights

  • Despite its high solar panel density (26 panels per 1,000 residents), the ACT lags behind regions like the NT and SA in battery adoption, indicating untapped potential to promote battery storage solutions.
  • NSW, QLD, and VIC present significant growth opportunities for solar batteries, with relatively low adoption rates compared to their sizeable populations.
  • The NT’s battery density (2.0 per 1,000 residents) reflects its leadership in integrating solar storage, a trend that could serve as a model for other regions.

Energy Costs and Savings Potential

From January 2023 to November 2024, the variation in energy costs across Australia presents a compelling case for the adoption of solar batteries. With rising electricity prices, feed-in tariff reductions, and consistently high solar exposure in many regions, the potential for battery ROI (Return on Investment) is significant.

Electricity Cost vs Battery ROI

  • Highest Average Price of Power: SA (45.54c/kWh).
  • Lowest Average Price of Power: ACT (23.67c/kWh).
  • Battery ROI is potentially highest in SA, NSW, and TAS, given high electricity costs and sunlight hours.

Feed-in Tariffs (FiTs)

  • ACT: Lowest FiT at 8.5c/kWh, making self-storage more attractive.
  • NSW and QLD: FiT at 10c/kWh, moderately incentivising grid exports.
  • VIC: Lowest FiT at 4.9c/kWh, driving potential demand for batteries to maximise savings.

Quarterly Electricity Bills

  • Highest Bills: NT ($472) and TAS ($372).
  • Lowest Bills: WA ($296) and ACT ($321).

Electricity Costs and Battery ROI

The highest average price of power is seen in South Australia (SA), at a staggering 45.54c/kWh, followed by Tasmania (TAS) and New South Wales (NSW). Conversely, the Australian Capital Territory (ACT) enjoys the lowest average power price, at just 23.67c/kWh. These disparities create distinct market dynamics where battery ROI is potentially highest in SA, NSW, and TAS, given their high electricity costs and available sunlight hours.

Feed-in Tariffs (FiTs)

FiTs, which determine the financial return for exporting solar energy to the grid, also influence battery adoption:

  • The ACT offers the lowest FiT at 8.5c/kWh, making self-storage of solar energy far more attractive.
  • NSW and Queensland (QLD) provide FiTs of 10c/kWh, which moderately incentivise grid exports but still leave room for promoting battery storage.
  • Victoria (VIC) has the lowest FiT at 4.9c/kWh, underscoring the need for batteries to maximise savings and reduce dependence on the grid.

Quarterly Electricity Bills

Quarterly electricity bills further reveal the financial impact of energy costs:

  • The highest average bills are recorded in the Northern Territory (NT) ($472) and TAS ($372), making these regions prime candidates for solar battery marketing to reduce household expenses.
  • The lowest bills are in Western Australia (WA) ($296) and the ACT ($321), where lower energy costs may require alternate approaches to battery promotion.

Insights

  • In SA, where power prices peak at 45.54c/kWh, solar batteries offer substantial savings potential and energy independence, making them a highly attractive investment.
  • NT and TAS consumers, burdened by high quarterly bills ($472 and $372, respectively), represent lucrative markets for battery solutions that promise significant cost reductions.
  • With the lowest FiT at 4.9c/kWh, VIC consumers have a strong incentive to install batteries to maximise the value of their solar energy.

Government Incentives Driving Solar Battery Adoption

From January 2023 to November 2024, government incentives across Australia have played a pivotal role in shaping solar battery adoption trends. These incentives range from rebates to interest-free loans, significantly impacting the affordability and attractiveness of battery installations.

Rebates

  • Most Attractive Incentive
    • ACT offers interest-free loans up to $15,000, the highest financial support for battery installations.
  • Targeted Schemes
    • NSW rebates up to $2,400 for new battery installations.
    • NT grants up to $5,000 for inverter and battery installations.
  • Lack of Incentives: WA has no battery-specific schemes, which might explain its lower adoption rate.

Rebate Opportunities

Among the various schemes, the Australian Capital Territory (ACT) offers the most attractive incentive, with interest-free loans up to $15,000 for solar battery installations. This substantial financial support positions the ACT as a leader in promoting sustainable energy solutions.

Other states also offer compelling rebate opportunities:

  • New South Wales (NSW): Residents can access rebates of up to $2,400 for new battery installations or $400 for connecting an existing battery to a Virtual Power Plant (VPP).
  • Northern Territory (NT): Eligible households can receive grants of up to $5,000 to install an inverter and battery alongside a new or existing solar system.
  • South Australia (SA): A 50% discount, up to $2,000, is available for solar battery storage in Adelaide, alongside state-wide rebates for eligible residents.

Lack of Incentives

In contrast, Western Australia (WA) offers no battery-specific schemes, which could explain its 9.3% battery adoption rate, lower than other states with robust financial support programs.

Insights

  • The ACT’s interest-free loans provide a clear financial pathway for homeowners to invest in solar batteries, potentially driving higher adoption rates.
  • NSW and NT offer generous rebates that can be marketed as opportunities to significantly reduce upfront costs.
  • The absence of incentives in WA highlights an untapped potential for battery promotion based on long-term energy savings and grid independence.

Solar Resource Analysis

Australia’s abundant solar resources highlight the vast potential for solar battery adoption.

Solar Exposure (MJ/m²) and Sunlight Hours

  • Highest Solar Exposure:
    • NT and WA: 24–27 MJ/m² → Batteries can store surplus solar energy for high-efficiency utilisation.
  • Lowest Solar Exposure:
    • TAS: 12–15 MJ/m² → Batteries can maximise efficiency and savings during limited sunlight hours.

Sunlight Hours

  • Most Sunlight: NT (10 hours/day), QLD (9 hours/day).
  • Least Sunlight: TAS (4.5 hours/day), ACT (6.5 hours/day).

Solar Exposure (MJ/m²) and Sunlight Hours

The Northern Territory (NT) and Western Australia (WA) boast the highest solar exposure, with levels reaching 24–27 MJ/m². This abundance of solar energy provides a significant opportunity for batteries to store surplus energy, ensuring high-efficiency utilisation throughout the day and night.

Conversely, Tasmania (TAS) experiences the lowest solar exposure, with just 12–15 MJ/m². In such regions, solar battery marketing should focus on maximising efficiency and saving energy during limited sunlight hours, addressing the unique challenges of shorter daylight periods.

Sunlight Hours

  • Most Sunlight: The NT leads with 10 hours/day, followed closely by Queensland (QLD) with 9 hours/day. Batteries in these states are ideal for capturing and storing surplus energy, ensuring full utilisation of solar systems.
  • Least Sunlight: TAS receives only 4.5 hours/day, and the Australian Capital Territory (ACT) gets 6.5 hours/day.In these regions, batteries can play a vital role in offsetting shorter daylight periods by storing energy for use during peak consumption times.

Insights

  • NT and WA’s high solar exposure (24–27 MJ/m²) and long sunlight hours make them prime markets for promoting solar batteries as tools to maximise energy independence and reduce reliance on the grid.
  • TAS’s limited solar exposure (12–15 MJ/m²) and 4.5 sunlight hours/day highlight the importance of efficiency-focused messaging, ensuring residents see the value in storing what energy is available.
  • QLD’s 9 sunlight hours/day combined with ample exposure (21–24 MJ/m²) underscores the potential for long-term energy savings with battery installations.

State-Specific Opportunities

Between January 2023 and November 2024, the dynamics of solar panel and battery adoption across Australian states and territories highlight unique opportunities for promoting solar batteries. Tailored strategies can address specific market conditions and consumer needs.

New South Wales (NSW)

As Australia’s largest market with 188,225 solar panels installed, NSW presents immense potential for solar batteries. However, low battery adoption (6.1%) and high electricity bills ($345 quarterly) reveal untapped opportunities.

Marketing Focus

Emphasise the state’s government rebates of up to $2,400, highlight the high ROI of batteries due to expensive electricity, and promote the benefits of energy independence from the grid.

Australian Capital Territory (ACT)

The ACT leads in solar density with 26 panels per 1,000 residents, yet battery adoption has room for growth. The interest-free loans of up to $15,000 offer a compelling incentive.

Marketing Focus

Position solar batteries as affordable and accessible, emphasising long-term savings and the simplicity of the loan scheme.

Victoria (VIC)

With 121,656 solar panels installed, VIC is a significant market. However, the state has the lowest feed-in tariff (4.9c/kWh), reducing the financial appeal of exporting energy.

Marketing Focus:

Promote batteries as a solution to low FiT returns and rising energy costs, enabling homeowners to maximise their solar investments.

Queensland (QLD)

QLD benefits from high solar exposure (21–24 MJ/m²) and 9 sunlight hours/day, offering substantial energy generation potential. Despite this, rebate schemes have ended, which could slow adoption.

Marketing Focus

Highlight the long-term savings of batteries, focusing on their ability to store surplus energy from abundant sunlight even without incentives.

South Australia (SA)

SA is a battery adoption leader, with a 21.6% adoption rate driven by the highest electricity prices (45.54c/kWh). Rebates of up to $2,000 for Adelaide residents further incentivise adoption.

Marketing Focus

Market batteries as essential for reducing reliance on the most expensive electricity in Australia, while underscoring the benefits of available rebates.

Western Australia (WA)

WA enjoys high solar exposure (24–27 MJ/m²) but lacks any battery-specific government incentives, potentially slowing adoption.

Marketing Focus

Highlight the cost savings from self-storage of solar energy, leveraging the state’s abundant sunlight as a key advantage.

Tasmania (TAS)

With the lowest solar exposure (12–15 MJ/m²) and just 4.5 sunlight hours/day, TAS faces unique challenges. Yet, high quarterly bills ($372) make batteries a valuable efficiency tool.

Marketing Focus

Promote batteries as a way to maximise efficiency and reduce high electricity bills, even under challenging solar conditions.

Northern Territory (NT)

The NT leads with a 43% battery adoption rate, showcasing its success in solar storage despite having just 2,221 solar panels installed.

Marketing Focus

Leverage the NT’s battery adoption leadership to demonstrate the ROI of solar storage, encouraging further installations as a model for other regions.

Conclusion

Australia’s progress in renewable energy is clear from the widespread adoption of solar panels. However, as this report highlights, the next step in this transition is ensuring that solar energy is stored and used effectively through the adoption of solar batteries. Addressing the barriers and opportunities outlined in this report can help households achieve greater energy savings and independence from the grid.

States like the Northern Territory and South Australia have shown how targeted government incentives and consumer awareness can drive significant battery uptake. Meanwhile, regions like New South Wales, Queensland, and Victoria have room for growth, with their large populations and high energy costs providing a strong case for investment in solar storage.

By combining supportive policies, greater consumer education, and technological advancements, solar batteries can play a central role in Australia’s energy future. Ensuring every home can fully harness the benefits of solar energy isn’t just good for the environment—it’s a smart financial move for households. The opportunity is here, and it’s time to take the next step.

References

  

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About Anthony

I have been in the solar industry for 15 years. Throughout that time, I've designed and installed for residential and commercial customers alike. I love saving people money, adding real value to peoples homes and helping create a greener future.

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